The recent events that have changed our world demand we reexamine our lives and how we live them, personally as well as in the corporate world.To achieve corporate growth and lead fulfilling lives as individuals in this changed world, new rules are needed. Simply reacting to external changes will not achieve corporate excellence or lead the industry.Our vision is to be a new power in the travel industry by collaborating with small/medium size travel agencies. Out of the 11,000 travel agents in Japan, 99% are small or medium size.Many are capably led and represent immense growth potential. Our client list includes small and healthy travel agents as well as young and talented entrepreneurs.We provide our clients with comprehensive services that allow them to reach their full potential.We will strengthen relationships with our clients by anticipating their requirements and those of consumers as well.   Travel industry forecast The travel industry currently faces many challengers brought about by a rapidly developing information infrastructure. This focuses on the internet and direct retail sales by airlines and hotels as well as other travel-related services. As the industry transforms radically, it will most impact the traditional commission-based travel agent’s revenue stream. Another important factor is lowered pricing for various travel products. The majority of large travel-related companies which had expanded to accommodate the recent increase in travel will encounter severe difficulties in today’s conditions. These will be many large agents seeking mergers and collaborative opportunities with other companies or implementing restructuring strategies. Medium size agencies that previously relied on market expansion will be hard pressed to survive in such an environment. In-house agencies (subsidiaries/affiliates of major corporations) that handled all travel arrangements for their group companies will also have to restructure or even liquidate. The travel industry has traditionally had a disproportionately large number of agents compared to actual demand, and the inevitable transformation will trim the industry back to an optimum size. Large travel agency management will also take a back seat to small agents with unique characteristics and individual strengths that can be fully exploited. These will include specialized destination-specific agents, neighborhood agents focusing more on local needs, and ‘convenience store’ agents with full 24/7 support. The personalized and savvy services that these small and flexible agencies offer will increase in importance for gaining success in the industry. Most likely we will also see SOHO and home-based travel agents be a greater presence in the industry.